The homes of those living in Val di Non and Val di Sole are surrounded by orchards on all sides and it is only natural that the apple-growers support a production method that is in perfect harmony with the territory, a true heritage to be preserved in the interest of both growers and consumers.
This is why the 4,000 members of the Melinda Consortium have signed the "Integrated Production Guidelines" to grow quality apples using sustainable cultivation methods, in compliance with environmental protection standards such as:
The Melinda sticker is a guarantee
The Quality Department only puts our sticker on an apple when it can be called a Melinda.
All our apple-growers keep scrupulous annual reports where they records every fundamental event in the life of their apple orchard: from mowing (or cutting the grass) to fertilisation, from fertilisation to defence against plant pests, from the thinning of the fruit to the harvest.
The Melinda Consortium verifies the correctness of all the cultivation operations, and carries out analyses of the soil, water, leaves and fruit.
Apple quality control
The harvesting of Melinda apples is set at staggered dates, from area to area, according to the different varieties. The apple-growers carry out a pre-selection already in the orchard, separating the "blue sticker" apples from those which are too small or have defects, bruises, stains, etc. Then in the cooperatives further selection of the apples is carried out by specialised personnel and sorting machines.
The Melinda Consortium codifies the intensity and balance of the apples' flavour, crunchiness and minimum aesthetic characteristics to classify the apples in the various commercial categories with respect to their external shape, colour and appearance.
Innumerable chemical and physical analyses (sugars, acidity, hardness) are carried out throughout the storage period and special panel tests are organised to assess the goodness of the apples tasted by the experts.
The quality of packaging and the accuracy of the transport packaging guarantee that our apples reach consumers without being damaged. The uniformity of processing provides apples of consistent quality (calibre, category, colour, lot, etc.) inside a particularly detailed package, also in relation to hygienic-sanitary aspects.
The only P.D.O. apple of Italy: the origin makes the difference.
In 2003, the European Union conferred the P.D.O. recognition (Protected Designation of Origin) to the apple varieties Golden Delicious, Red Delicious and Renetta Canada of Val di Non. A label to safeguard the uniqueness of a characteristic product cultivated by thousands of small producers, in respect of traditional rules.
P.D.O. apples from Val di Non are only produced in a limited area, located in the northwest of the province of Trento at an altitude between 450 and 900 metres and characterised by climatic and soil conditions that make it one of the most suited areas in the world for growing apples. For over 2,000 years.
The fruit growers of the Melinda Consortium which belong to the Safeguarding Consortium must comply with both the Melinda Production Guidelines and the P.D.O. Mela Val di Non Production Guidelines approved by the European Community.
The main rules of the Melinda Guidelines:
The main rules of the P.D.O. Mela Val di Non Production Guidelines:
Guarantees for our consumers come from CSQA (Agri-food Quality Certification System), the Certification Body authorised by MiPAF (Ministry of Agricultural and Forestry Policies).