Cultivating excellence

Production and Territory: perfect harmony

Fruit production in the Val di Non and Val di Sole has always been inspired by precise, necessary values based on safeguarding and respecting the environment. 

The use of farming methods with low environmental impact, respect for natural biological rhythms and immediate adoption of all technological innovations that research gradually makes available to minimise the environmental footprint of the entire fruit production chain are therefore the main guidelines for a farming system that intends to be as genuine and sustainable as possible and that, at the same time, safeguards the environment, which is the real legacy to preserve in the interests of both producers and consumers.

This is why the 4,000 fruit-farming members in the Melinda Consortium have voluntarily signed the “Integrated Production Guidelines” for producing quality apples, in compliance with the strictest environmentally friendly standards, which define the specific checks to make sure that the Guidelines are followed by producers. 
In Integrated Production, agrochemicals, used only in cases of absolute unavoidable necessity and under constant technical control, are used alongside specific agronomy techniques that aim to naturally reduce parasites in the apple orchards.

The Guidelines focus on maintaining environmental equilibrium and biodiversity. The producer must show care and responsibility in all farming choices made, in the conviction that any human intervention may affect the delicate natural equilibrium.

Natural techniques employed to defend from parasites in the vast farmed areas of the Val di Non include, in particular, “sexual confusion”, a technique that reduces the proliferation of harmful insects by lowering the probabilities of mating between males and females of the dangerous species. This result is achieved by installing dispensers in the orchards that release pheromones, the chemical substances given off in nature by the females to attract the males and guide them towards mating). The diffusion of these substances disorients the males who, unable to find the females, are unable to mate and breed.